URL
Parse.ly homepageparse.ly
Org
AutomatticAutomattic

Parse.ly is an analytics & optimization platform that helps digital publishers understand their audience & content performance.

Dashboard

Role
Developer
Tech
  • PythonPython
  • DjangoDjango
  • PydanticPydantic
  • OpenAPIOpenAPI
  • JavaScriptJavaScript
  • VueVue

The Parse.ly dashboard delivers real-time analytics, visualisations and reports through an accessible interface that everyone, not just data people, can understand.

  • Rebuilt API endpoints with REST principles, generated schemas, OpenAPI specs, validations, docs & tests.
  • Revamped HTML/PDF report pipeline, removed unmaintained deps, fixed bugs & added more languages.

Sage

Role
Developer
Tech
  • PythonPython
  • DjangoDjango
  • OpenAPIOpenAPI
  • MCPMCP

Sage is an AI agent that can answer complex analytical questions to turn data into actionable insights & decisions.

  • Tripled efficiency by auto-generating MCP & Sage tools from Parse.ly APIs using their OpenAPI specs.
  • Built Sage's agentic loop to orchestrate multiple tool calls for complex queries & rich, interactive widgets.
  • Created the eval stack with LLM-as-judge metrics for trace (correct, helpful) & session (complete, low-TTR).